After a long career working as a sales executive in radio, press and television, Tanya Jones stepped away to focus on her family. A few years later, she was itching to return. A serendipitous coffee with her ex-colleague Robyn Duscher cemented her plans.
“I was at a stage of wondering what I was going to do next,” recalls Tanya. “I was chatting with Robyn about potentially returning to media and she asked if I was interested in starting an agency.”
That conversation was the start of Rest Media, a boutique media buying agency that Tanya and Robyn founded together. As a startup agency, they needed the right partners on their side. Tanya shares how a partnership with Media Placement Services has helped them to scale from six clients to 75 in the space of a few short years.
Finding the right partner
What Tanya and Robyn had when they started Rest Media was a wealth of practical experience about media and the effects it could have on increasing profitability. What they didn’t have was the backend skills of accounting and business management.
“As an ex Station Manager, Robyn had dealt with all the agencies and their bookings,” explains Tanya. “She was familiar with Media Placement Services and was confident with what they offered so we reached out to MPS Director Michael Mitchell to understand the business model.”
It was clear from that first meeting that the Media Placement Services model would work well for Rest Media. Tanya says that the partnership gives them more time to focus on their business without the pressure of the accounting, billing and booking processes.
“We can spend our time doing what we do best, creating marketing strategies for our clients across all media channels that they can buy anywhere in Australia,” she says.
Removing the risk
If Rest Media didn’t partner with Media Placement Services, their business would look very different to how it does today. They would have greater levels of complexity in their business and carry greater risk.
“The alternative is that we’d have to manage complex application processes each time we wanted to buy media for our clients,” explains Tanya. “Instead, we work through the Media Placement Services booking platform. Each time we take on a new client, we email the MPS team and they handle the necessary credit applications with the client to set up the account. It’s all so simple and user friendly.”
From there, MPS manages the entire billing process, including chasing any overdue invoices, a huge weight off Tanya’s shoulders.
“We don’t need to worry about the insurance we would need if we booked media directly,” she says. “MPS invoice our clients, pay the media and then they pay us. This is really huge because it means that when we contact our clients, we’re always adding value to their business and not following up unpaid invoices.”
The result is a manageable business without the risk and complexity they would otherwise face. This is something that Tanya says has allowed them to grow to the size they have without needing to take on more employees… and greater costs.
Seamless client experience
Tanya also speaks highly of the way MPS has allowed Rest Media to offer a seamless experience to their clients. From the simplicity of their invoicing to the ability to book placements anywhere in Australia, MPS consistently delivers.
“MPS already has accounts with all of the media outlets so if a client wants to make a booking in Queensland, I can do this straight away,” she adds. “If I was trying to do this independently, I would need to provide credit application details and a whole other paper trail that would be very time consuming.”
Recently, Tanya supported a client with a campaign across TV, radio and broadcast video on demand. With such a large campaign, the client would usually expect multiple invoices from each form of media. With MPS, they only receive one.
“The MPS invoices are really self-explanatory and make life so much easier for our clients,” she explains. “The invoice is segmented to show the different elements of the campaign and includes all of the campaign details and charges. It’s just so seamless.”
For Rest Media, their partnership with MPS is a critical one. MPS is an integral part of their business, allowing them to add value to their clients and the campaigns they book.
Media placement made easy
Whether you’re an independent buyer or a creative or media agency, we can help you to mitigate your risk and deliver a seamless experience to your clients.
Ready to discover the ease and simplicity of our integrated media management? Create an MPS agency account by emailing support@mediaplacement.com.au or call us on 1300 729 619.
