Recruited in 1999, our gender neutral, androgynous autobot was regrettably given a very hard time by MPS and some thirty or forty advertising agency’s over the years. Fortunately, times changed and genuine equality was achieved. Hermself also, has continuously improved.
Initially a custom excel database with fax and super annoying modem, the very early entry into going online, was in 2002. Requirements from a diverse range of user needs saw a multitude of functionality upgrades and improvements for a further sixteen years. A few Band-Aid’s were also used. They started to run out.
In 2018, we were all amazed by a full makeover and slimline new outfit received from San Francisco based fashion designers.
With superpowers that link everything together and keep the wheels turning, Adhub is a key team member that still evolves.
